The export landscape in Ceará has been fueled by the performance of micro and small enterprises, accounting for 40.8% of the state's exports. Among them, Onvit has stood out since 2015, when it started the production of organic cashew nuts. In this article, we'll delve into the company's journey and how Cleber Vidal Jr., CEO of Onvit, overcame challenges to conquer the international market.

Entering the Export Market: Cleber Vidal Jr.'s Dream

When Cleber Vidal Jr. graduated as an agronomist, he already had a goal in mind: to work in exports. His passion for the agricultural sector led him to envision cashew nuts as one of the main products to kick-start his journey. Thus, in 2015, Onvit took its first steps in manufacturing organic cashew nuts, initiating a successful story in the market.

Challenges Faced: Certifications, Adaptations, and Achievements

Entering the export market was no easy task for Onvit. Cleber and his team encountered several challenges, from understanding how the market operated to obtaining the necessary certifications to operate internationally. Quality and food safety are paramount in this sector, and certifications were a crucial step in ensuring customer confidence.

Moreover, the company had to make adaptations in its factory and production to meet international standards. These adjustments were vital to enable exports and ensure that organic cashew nuts reached the international market with top-notch quality.

Another challenge was to win over customers abroad, but dedication and a pursuit of production excellence opened doors for Onvit. The company managed to gain the trust of international markets, and its organic cashew nuts gained prominence and recognition in different countries.

Diversification of Exports and Impact on the Local Economy

The entry of micro and small enterprises into the export market has been a pivotal aspect in diversifying Ceará's economy. According to data from the International Business Center and the Federation of Industries of Ceará, about 43% of the state's exporters are micro and small enterprises. This scenario not only boosts the local economy, but also significantly influences the total volume of Ceará's exports.

Strategic Partnerships and Proximity to International Ports

The partnership between the Ceará state government and exporters plays a fundamental role in fostering foreign trade activities. Augusto Fernandes, CEO of JM International Business, highlights that proximity to international ports is a decisive factor in facilitating exporters' interactions, streamlining the logistics process, and creating a more favorable environment for businesses.

Success in Exports and Ceará's Potential

Onvit's journey is an inspiring example of how micro and small enterprises can stand out in the export market. Cleber Vidal Jr.'s dedication, combined with a focus on quality, certifications, and strategic partnerships, enabled Ceará's organic cashew nuts to conquer international markets, positively impacting the local economy, and strengthening the state's export potential.

Onvit continues its journey with excellence, environmental commitment, and social responsibility, always striving to deliver the best of Ceará's organic cashew nuts to consumers around the world. Don't forget to follow our social media and blog to stay updated on the exciting developments in the organic cashew nut export journey!

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